The Machine is Using Us

Question:
What was the point to this video exactly? Was it about how a simple text can create so much more?

 Digital text is much more useful than writing and easily edited like writing with a pencil. Elements in a document define content not form. The title the Machine is Using Us basically refers to how the computer is picking up so much information but we need to "teach the machine what we think is important" because the machine needs us just as much as we need it. We are all basically feeding the machine and using the machine as a "go to".  Everything you put on there you no longer own yourself. Internet is not really safe and we need to be cautious what we decide to share. Written text is more difficult to manipulate than typed text. All websites can be created from text like HTML doc.